Arabic News Channels Essay Example | Topics and Well Written Essays - 1000 words

Arabic News Channels - Essay Example They're testing the authority of the American media. Al Jazeera communicates day in and day out, and is getting progressively present and significant all through the Arab world. It is Qatar-based and connects with more than 45 million individuals that live in Arab countries. It likewise was the focal point of discussions during the Iraqi War. The primary contention blamed Al Jazeera for broadcasting sees for the contention going on that were totally different than media and news stations that dwelled in the United States (Sharkey, 2003). As per Sharkey (2003, pg. 1),While U.S. TV news media concentrated on military tasks, Al Jazeera was introducing something of the viciousness, the impacts, the feeling of the contention, says Leila Hudson, colleague teacher of Near Eastern examinations at the University of Arizona, who checked war news on U.S. also, Arab systems. This prompted charges by U.S. authorities and traditionalist observers that Al Jazeera was airing publicity. False, says Lamis Andoni, a writer who has worked for print and communicated media in the Middle East and the United States. Al Jazeera communicate explanations from U.S. government authorities, demonstrated the Central Command briefings and had a columnist inserted with U.S. troops, Andoni says. The system indicated a more extensive picture of the contention than U.S. news associations, she says, since it additionally demonstrated non military personnel losses and the demolition of water, electrical and clinic offices. Cynics accept that neither Al Jazeera nor the United States showed a precise depiction of the war in Iraq. They neglected to break down it appropriately, including the causes and responses to it. Individuals are worried that Arab satellite stations are excessively bustling telecom the planned of the Iraqis without professing to be objective, and that this thus hurts their own crowd (Sharkey, 2003). As per Sharkey (2003, pg. 1), Media experts state TV news activities in the Arab world and the United States could never introduce occasions or issues from a similar point of view, since they are attempting to contact crowds with various social encounters and structures. The way that Al Jazeera offers an alternate point of view than CNN ought not be viewed as an issue, says Mohammed el-Nawawy, a Stonehill College teacher who has expounded on inclusion of the Middle East. Each system is attempting to engage its crowd. U.S. organize officials state the alternate points of view offered by Al Jazeera and other Arabic-language systems are significant in their consultations about how to cover occasions in the Arab world. News media stations in the United States keep a watch on Al Jazeera day in and day out. He says this is done to remind them how others on the planet see a similar news and stories. In all honesty, Al Jazeera works with CNN and other United States systems. A similar kind of situation is available in the Arabic world. Film from the two sides could be seen on TV for every territory of the world. As indicated by Sharkey (2003, pg. 1), Despite the fact that U.S. government spokespersons have derided Al Jazeera's inclusion, it has been an insight device for the United State

Free Essays on Monopolies

The enterprises of today are very different than the organizations of ten years back. Corporate mergers, which happen each month, are making compromising goliaths, and organizations going to court for quite a long time at a time doing combating over a similar issue â€Å"are they a syndication or not†? IBM blended ten years prior and Microsoft is consolidating at the present time. So as to reach a resolution on this decade old inquiry, you initially should know the realities about what an imposing business model is and the stuff to make one. What comprises an imposing business model? One a greater amount of the accompanying components must be available: (1) control of a significant asset important to deliver an item; (2) innovative abilities that permit a solitary firm to create at sensible costs all the yield of a specific ware or administration; (3) select power over a patent on an item or on the procedures used to deliver the item; (4) an administration establishment that grants an organization the sole option to deliver a ware or administration in a given zone. Edwin Mansfield, a political specialists, stated, â€Å"for an imposing business model to be compelling there must be no handy substitutes for the item or administration sold, and no genuine danger of the passage of a contender into the market† (23). This empowers the vender to control the cost. In the late nineteenth century the propensities inalienable in a free serious financial request achieved new changes. In Great Britain, the United States, and other modern countries, monster business firms started to develop and rule the economy. To some extent, this originated from the domain building strategies of the chiefs of industry, for example, the American business visionary John D. Rockefeller, who drove most contenders from the field. It additionally came about due to mechanical advances that empowered a bunch of enormous firms to fulfill the interest in numerous business sectors. The outcome was not a total imposing business model in any case, rather, a financial request known as oligopoly. From the late nineteenth century ahead, the U.S. has endeavor... Free Essays on Monopolies Free Essays on Monopolies The organizations of today are vastly different than the partnerships of ten years back. Corporate mergers, which happen each month, are making undermining monsters, and organizations going to court for quite a long time at a time doing combating over a similar issue â€Å"are they a restraining infrastructure or not†? IBM blended ten years prior and Microsoft is consolidating at this moment. So as to reach a resolution on this decade old inquiry, you initially should know the realities about what a syndication is and the stuff to make one. What comprises a restraining infrastructure? One a greater amount of the accompanying components must be available: (1) control of a significant asset important to create an item; (2) innovative capacities that permit a solitary firm to deliver at sensible costs all the yield of a specific ware or administration; (3) selective authority over a patent on an item or on the procedures used to deliver the item; (4) an administration establishment that grants an organization the sole option to create a ware or administration in a given territory. Edwin Mansfield, a political researchers, stated, â€Å"for a syndication to be successful there must be no viable substitutes for the item or administration sold, and no genuine danger of the section of a contender into the market† (23). This empowers the dealer to control the cost. In the late nineteenth century the propensities characteristic in a free serious monetary request realized new changes. In Great Britain, the United States, and other modern countries, goliath business firms started to develop and rule the economy. To a limited extent, this originated from the realm building strategies of the commanders of industry, for example, the American business person John D. Rockefeller, who drove most contenders from the field. It additionally came about on account of innovative advances that empowered a bunch of huge firms to fulfill the interest in numerous business sectors. The outcome was not a total syndication be that as it may, rather, a monetary request known as oligopoly. From the late nineteenth century forward, the U.S. has endeavor... Free Essays on Monopolies You are driving on the thruway when abruptly a limousine cuts you off. You glance around to check whether anything had caused this activity. Nothing looks not right, only two or three vehicles a truck or two and a jeep on the thruway. Little do you understand that the jeep is a Ford Explorer, and the individual in the limousine is a Ford official who knows how risky the jeep can be. Various individuals throughout the years have been harmed and slaughtered, when their Ford Explorer flipped over while driving. From its commencement it was realized that it performed ineffectively in rollover tests. That didn’t prevent Ford from putting it available, on the grounds that they realized it would have been a tremendous moneymaker. The inquiries are the reason wasn’t anything done to prevent this item from being permitted in the city? Who ought to have been dependable? What should be possible later on to ensure this doesn’t happen once more? Would it be so stunning to state that that enormous business, tremendous companies have dominated? Is it true that they are the one’s choosing what is good and bad? Leaves alone sensible what can be so amiss with a jeep if it’s the top of the line jeep in America. All anybody thinks about nowadays is showcase cost, what walls Street consider us. This is a similar organization who in the 1970’s really had the NHTSA (National Highway Traffic Safety Administration) put an incentive on a human life (about $200,000). They at that point utilized this number against the expense of adjusting the Ford Pinto that was known to have a broken gas tank, to choose whether it merited fixing it or not. At last, a review was requested, yet simply subsequent to being available for a long time and 28 lives lost. The administration has deregulated the market to where there truly is nobody looking out for the automobile business. In Reagan’s 1980 presidential battle he declared ,† the US car industry is being managed to death†. This occurred directly after the Pinto occurrence. Rather than harsher guidelines for failing, the legislature chose t...

Chesapeake Colonies Essay Sample

Chesapeake Colonies Essay Sample Chesapeake colonies (Maryland and Virginia) located in the Chesapeake Bay were founded in 1607. The history of the region is full of misery, deprivations, and struggle for survival. However, today this is a prosperous region famous by Chesapeake Energy or a new breed of dog. What hardship did pioneers meet on their way to profusion? Gone with Disease First settlers faced the adverse environment of harsh winters and icy water. The land greeted male immigrants from England hostilely. As a result, a high percentage of inhabitants died after suffering from numerous diseases. For example, frequent outbreaks of malaria took away more than 28% of pioneers. It is worth mentioning that more than half of the population of the region was servants. Within three years, the majority of slaves died of: Malaria; Dysentery; Typhus; Influenza; Typhoid fever. Moreover, lack of running water and poor soil increased the mortality rate and hampered the progress as the settlers were forced to fight for the prosperity of their community. Today it’s hard to say why the diseases appeared in Chesapeake Colonies in the first place. Some scientists affirm that infections were brought from England; others claim that diseases were provoked by peculiarities of the Chesapeake Colonies geographical location. However, the native-born children became immune to the diseases allowing turn the tide and built a new world in North America. Servants and Slaves Using white servants that volunteered to work for masters was common in Chesapeake Colonies several years. However, they were replaced with black workers. In 1700 the population of Chesapeake Colonies highly increased due to the importation of slaves from Africa. Tobacco Cultivation The primary reason for the occupation of Chesapeake Colonies residents was tobacco farming. With the growth of population, the production volumes increased significantly. Tobacco became the principle source of income for the settlements. To provide fast shipment, tobacco plantations were located along waterways. The merchant ships advanced along the bay in search of lucrative offers. Usually, even industrialists sold the product on these piers. Due to the tobacco cultivation, the Virginia colonists got rich making a huge amount of money. Soon, planters started to produce corn and wheat. Social Life As Chesapeake Colonies, Virginia especially, plays a prominent role in the British economy, soon after arriving the local government was settled in the county seat. The government structure contrasted with the Massachusetts Bay policy due to a governor who appointed justices. At the first stage, the infrastructure improvements included a church, store, tavern, courthouse, and several houses. It was essential for the British government to maintain the order in the colonies, especially in those making a profit. Religion In religious and political matters, this area differed enormously from the New England. For example, in Virginia established the Church of England which implicated the inhabitants must pay taxes irrespective of their own origin. However, religion had never occupied the mind of the settlers as the profit of cultivation tobacco. Besides, a lack of ministers adversely affects the relationship between members of the community and church. Interesting Facts: Water Dog Due to the Chesapeake pioneers, the world is fortunate to have a new breed of dog, well-known now as Chesapeake Bay retriever. The Chesapeake Bay is a huge land number of migratory birds. In the past, there were so many of them that with one shot in a mass of birds hunter could kill 10 or even 20 ducks! It is not strange that dogs capable of seeking the prey and retrieving all fallen ducks considered as a most valuable hunting companion. Luckily for the inhabitants of the region, by chance, a water dog was breed in the chilly chop of Chesapeake Bay. Many myths about the origin of the Retriever exist. But the most famous story involves the shipwreck happened in 1807 at the shore of the Chesapeake Bay. The crew managed to survive with two Newfoundland puppies, male Sailor and bitch Canton. Both of them were given to the men who rescued the ship team. As there were a plenty of nondescript dogs and other outcrosses on the coast, soon the Colonies has a new addition to the dogs party. The newborn puppies were trained as a water dog used for duck retrieving. Now the dogs resemble in appearance to the Labrador Retriever. This breed is well- known for adoring water and their ability to hunt. Conclusion The harsh environment took away thousands of lives of those who arrived at the land to build a new world. The settlers who were lucky to survive in the wild struggle made a fortune due to tobacco profusion. Unfortunately, the crop also ruined the soil of the region. Though nowadays, Virginia and Maryland have the greatest concentration of technology and median household income. The territory is rich in natural gas and petroleum as here situated the headquarters of Chesapeake Energy Corporation.

Ball State University Acceptance Rate, SAT/ACT Scores, GPA

Ball State University is a public research university with an acceptance rate of 65%. Located in Muncie, Indiana, about an hour from Indianapolis, Ball States programs in business, education, communications, and nursing are popular with undergraduates. The Communication and Media Building is named after the schools most famous alumnus, David Letterman. In athletics, the Ball State Cardinals compete in the NCAA Division I  Mid-American Conference. Popular sports include basketball, soccer, football, and track and field. Considering applying to Ball State University? Here are the admissions statistics you should know, including average SAT/ACT scores and GPAs of admitted students. Acceptance Rate During the 2017-18 admissions cycle, Ball State University had an acceptance rate of 65%. This means that for every 100 students who applied, 65 students were admitted, making Ball States admissions process somewhat competitive. Admissions Statistics (2017-18) Number of Applicants 23,988 Percent Admitted 65% Percent Admitted Who Enrolled (Yield) 24% SAT Scores and Requirements Ball State University has a test-optional standardized testing policy. Applicants to Ball State may submit SAT or ACT scores to the school, but they are not required for most applicants.  During the 2017-18 admissions cycle, 68% of admitted students submitted SAT scores. SAT Range (Admitted Students) Section 25th Percentile 75th Percentile ERW 540 620 Math 530 610 ERW=Evidence-Based Reading and Writing This admissions data tells us that of those students who submitted scores during the 2017-18 admissions cycle, most of  Ball States admitted students fall within the  top 35% nationally  on the SAT. For the evidence-based reading and writing section, 50% of students admitted to Ball State scored between 540 and 620, while 25% scored below 540 and 25% scored above 620. On the math section, 50% of admitted students scored between 530 and 610, while 25% scored below 530 and 25% scored above 610. While the SAT is not required, this data tells us that a composite SAT score of 1230 or higher is competitive for Ball State. Requirements Ball State University does not require SAT scores for admission for most applicants. For students who choose to submit scores, note that Ball State participates in the scorechoice program, meaning that the admissions office will consider your highest score from each individual section across all SAT test dates. Ball State does not require the essay section of the SAT. Note that homeschooled applicants as well students who attend a high school that does not provide grades must submit standardized test scores. ACT Scores and Requirements Ball State University has a test-optional standardized testing policy. Applicants to Ball State may submit SAT or ACT scores to the school, but they are not required for most applicants.  During the 2017-18 admissions cycle, 32% of admitted students submitted ACT scores. ACT Range (Admitted Students) Section 25th Percentile 75th Percentile English 19 24 Math 18 24 Composite 20 24 This admissions data tells us that of those who submitted scores during the 2017-18 admissions cycle, most of Ball States admitted students fall within the  top 49% nationally  on the ACT. The middle 50% of students admitted to Ball State received a composite ACT score between 20 and 24, while 25% scored above 24 and 25% scored below 20. Requirements Note that Ball State does not require ACT scores for admission for most applicants. For students who choose to submit scores, Ball State participates in the scorechoice program, meaning that the admissions office will consider your highest score from each individual section across all ACT test dates. Ball State does not require the ACT writing section. Note that homeschooled applicants as well students who attend a high school that does not provide grades must submit standardized test scores. GPA In 2018, the average GPA of Ball State Universitys incoming freshmen class was 3.5. This data suggests that most successful applicants to Ball State have primarily high B grades. Self-Reported GPA/SAT/ACT Graph Ball State University Applicants Self-Reported GPA/SAT/ACT Graph. Data courtesy of Cappex. The admissions data in the graph is self-reported by applicants to Ball State University. GPAs are unweighted. Find out how you compare to accepted students, see the real-time graph, and calculate your chances of getting in  with a free Cappex account. Admissions Chances Ball State University, which accepts nearly two-thirds of applicants, has a somewhat selective admissions process. If your SAT/ACT scores and GPA fall within the schools average ranges, you have a strong chance of being accepted. Keep in mind that Ball State has test-optional admissions, so your grades are going to be much more important than your test scores (though home-schooled applicants and those attending schools that do not provide grades do need to submit test scores). However, Ball States admissions process considers more than numerical data. The admissions office will be looking at the rigor of your high school courses, not just your grades. Ball State also likes to see involvement in meaningful extracurricular activities, and an upward trend in grades. In the graph above, the blue and green dots represent accepted students. Successful applicants typically have high school averages of B- or higher, combined SAT scores of about 1000 or higher (ERWM), and ACT composite scores of 19 or better. Since Ball State has test-optional admissions, grades are much more important than test scores in the admissions process. If You Like Ball State University, You May Also Like These Schools Indiana University, BloomingtonOhio State UniversityMichigan State UniversityIllinois State UniversityUniversity of KentuckyDePauw UniversityPurdue University All admissions data has been sourced from the National Center for Education Statistics and Ball State University Undergraduate Admissions Office.

SUNY at Purchase College Admissions and Acceptance Rate

Students applying to SUNY at Purchase College will need to submit, along with an application, high school transcripts, SAT or ACT scores, and a personal essay. For complete instructions and information about applying, be sure to visit Purchases website, or contact the admissions office. With an acceptance rate of 44  percent, the school seems selective; still, those with good grades and test scores have a good chance of being admitted. Admissions Data (2016) SUNY Purchase Acceptance Rate: 44  percentGPA, SAT and ACT Graph for Purchase College AdmissionsTest Scores:  25th / 75th PercentileSAT Critical Reading: 500 / 610SAT Math: 470 / 570What These SAT Numbers MeanSUNY SAT Comparison TableACT Composite: 20  / 27ACT English: 21 / 29ACT Math: 19 / 26What These ACT Numbers MeanSUNY ACT Comparison Table SUNY at Purchase College Description The State University of New York Purchase College occupies a 550-acre campus in Westchester Country, just 35 miles from New York City. The college is unique among the SUNY schools because of its strong conservatory-based arts programs. The college wins high marks for both the arts and the liberal arts and sciences. Purchase College also ranks highly for its educational value. Few high quality conservatory programs come with such low tuition for either in-state or out-of-state applicants. The college is selective, and enrolled students can expect an intense undergraduate experience. The campus is residential with 65 percent of students living on campus, and student life is active with a wide range of clubs, organizations, and intramural sports. On the intercollegiate athletic front, the Purchase College Panthers compete in the NCAA Division III Skyline Conference. Enrollment (2016) Total Enrollment: 4,156  (4,053 undergraduates)Gender Breakdown: 44 percent male / 56 percent female91  percent full-time Costs (2016-17) Tuition and Fees: $8,298  (in-state); $18,148  (out-of-state)Books: $1,298  (why so much?)Room and Board: $12,952Other Expenses: $3,215Total Cost: $25,763  (in-state); $35,613 (out-of-state) Purchase College Financial Aid (2015-16) Percentage of New Students Receiving Aid: 88  percentPercentage of New Students Receiving Types of AidGrants: 58 percentLoans: 55 percentAverage Amount of AidGrants: $7,153Loans: $6,558 Academic Programs Most Popular Majors:  Art History, Dance, Drama, English, Film Production, History, Journalism, Liberal Arts, Music, Psychology, Visual and Performing Arts Graduation, Retention and Transfer Rates First Year Student Retention (full-time students): 81 percentTransfer Out Rate: 25  percent4-Year Graduation Rate: 53  percent6-Year Graduation Rate: 62  percent Learn About Other SUNY Campuses: Albany  |  Alfred State  |  Binghamton  |  Brockport  |  Buffalo  |  Buffalo State  |  Cobleskill  |  Cortland  |  Env. Science/Forestry  |  Farmingdale  |  FIT  |  Fredonia  |  Geneseo  |  Maritime  |  Morrisville  |  New Paltz  |  Old Westbury  |  Oneonta  |  Oswego  |  Plattsburgh  |  Polytechnic  |  Potsdam  |  Purchase  |  Stony Brook If You Like SUNY Purchase, You May Also Like These Schools: Hofstra University: Profile | GPA-SAT-ACT GraphNew York University: Profile | GPA-SAT-ACT GraphIthaca College: Profile | GPA-SAT-ACT GraphAlfred University: Profile | GPA-SAT-ACT GraphSyracuse University: Profile | GPA-SAT-ACT GraphHunter College (CUNY): Profile | GPA-SAT-ACT GraphBrooklyn College (CUNY): Profile | GPA-SAT-ACT GraphEmerson College: Profile | GPA-SAT-ACT GraphAdelphi University: Profile | GPA-SAT-ACT GraphQueens College (CUNY): Profile | GPA-SAT-ACT Graph Sports   Mens Varsity: Baseball, Basketball, Cross Country, Golf, Lacrosse, Soccer, Swimming, Tennis, VolleyballWomens Varsity: Basketball, Cross Country, Lacrosse, Soccer, Softball, Swimming, Tennis, Voleyball Data Source: National Center for Educational Statistics

Health Communication Strategies To Inform Health And Social Care Essay Free Essays

Health communicating encompasses the survey and usage of communicating schemes to inform and act upon single and community determinations that enhance wellness. It links the spheres of communicating and wellness and is progressively recognized as a necessary component of attempts to better personal and public wellness ( National Cancer Institute ( NCI ) , 1989 ; Jackson and Duffy, 1998 ; Piotrow, et al. , 1997 ) . We will write a custom essay sample on Health Communication Strategies To Inform Health And Social Care Essay or any similar topic only for you Order Now Health communicating can lend to all facets of disease bar and wellness publicity. For persons, effectual wellness communicating can assist raise consciousness of wellness hazards and solutions provide the motive and accomplishments needed to cut down these hazards, assist them happen support from other people in similar state of affairss, and affect or reinforce attitudes ( NCI, 1989 ) . Health communicating besides can increase demand for appropriate wellness services and decrease demand for inappropriate wellness services. For the community, wellness communicating can be used to act upon the populace docket, advocator for policies and plans, promote positive alterations in the socioeconomic and physical environments, better the bringing of public wellness and wellness attention services, and promote societal norms that benefit wellness and quality of life ( Piotrow, 1997 ) . It is used to forestall morbidity and mortality and to advance a impression of holistic wellness and well-being ( Nova, 2008 ) . Communication in wellness takes topographic point on many degrees, including single, group, administration, community or mass-media. Health practicians have an of import function in the betterment of single, group, or community wellness by â€Å" encouraging people to get down or increase wellness advancing behaviors and to discontinue or diminish wellness damaging behavior † ( Jones and Donovan, 2004 ) .Communication procedure is a multi-dimensional dealing ( Nova,2008 ) . Health publicity aims to cut down inauspicious wellness hazards in an full population by aiming those at high, low and no hazard. Review of the literature suggests that mass media communications runs addition consciousness, information seeking, cognition and purpose to alter behaviors, better attitudes and consequence in behavior alteration ( Freimuth and Taylor, 1996 ) . Theory is defined as a set of interconnected constructs, definitions, and propositions that present a systematic position of phenomena by specifyA ­ing dealingss among variables, with the intent of explicating and foretelling the phenomena ( Kerlinger, 1973 ) . It presents a systematic manner of understanding events or state of affairss. Using theory as a foundation for plan planning and development is consistent with the current accent on utilizing evidence-based intercessions in public wellness. For the intent of this assignment, I will be turn toing the issue of arthritis concentrating on the theoretical and practical direction, leading and communicating issues to be addressed for the effectual executing of a wellness run to forestall arthritis and promote lifestyle alteration, including physical activity, weight loss, and decrease in ingestion of concentrated fats and intoxicant. Background to the wellness issue Definition of Arthritis Arthritis and other arthritic conditions are among the most common chronic conditions and the taking cause of disablement in the United States ( CDC, 2003a ) .These conditions often lead to restrictions in work, diversion, and usual activities, including basic self-care. Three of the most common signifiers of arthritis are osteoarthritis, arthritic arthritis, and fibromyalgia. aˆ? Osteoarthritis or â€Å" degenerative articulation disease. Degeneration of joint gristle and alterations in underlying bone and back uping tissues lead to trouble, stiffness, motion jobs, and activity restrictions ( CDCP, 1999 ) . aˆ? Rheumatoid arthritis is characterized by chronic redness of the joint liner. Symptoms include hurting, stiffness, and swelling of multiple articulations. This lead to bone and gristle eroding, joint malformations, motion jobs, and activity restriction ( CDCP,1999 ) . aˆ? Fibromyalgia is a hurting syndrome affecting musculus and musculus attachment countries. Common symptoms include widespread hurting throughout the musculuss of the organic structure, sleep upsets, weariness, concerns, and cranky intestine syndrome and happen more normally in adult females than work forces ( ( Helmick et al. , 2008 ) . Planing Rationale The Arthritis Burden Approximately 27 million people in United State have degenerative arthritis, 5 million have fibromyalgia, and another 2.1 million have rheumatoid arthritis ( Helmick et al. , 2008 ) .In add-on, arthritis has a important consequence on quality of life, non merely for those who experience its painful symptoms and ensuing disablement, but besides for their household members and attention givers. Arthritis prevalence additions with age. Prevalence of arthritis is higher among adult females ( 28.3 % ) than work forces ( 18.2 % ) ( CDC, 2003b ) . Arthritis yearly consequences in 36 million ambulatory attention visits, 744,000 hospitalizations, 9,367 deceases, 19 million people with activity restrictions ( Helmick et al. , 2008 ) . Therefore, arthritis has become one of the most urgent public wellness jobs in the universe, a job that is expected to decline unless prompt and responsible action is taken. Effectss of arthritis: Arthritis is a menace to a individual ‘s physical, psychological, societal, and economic well-being. It frequently deprives people of their freedom and independency and can interrupt the lives of household members and other attention givers. Physical symptoms of arthritis include hurting, loss of joint gesture, and weariness. Psychological emphasis, depression, choler, and anxiousness frequently accompany arthritis. Social wellbeing is affected by arthritis. Peoples with arthritis often experience decreased community engagement, troubles in school, and sexual jobs. Economic deductions of arthritis include unequal entree to care, and fiscal loads due to wellness attention costs and income loss ensuing from work restrictions. Arthritis is 2nd merely to bosom disease as a major cause of lost work. ( La Plante, 988 ) . Hazard factors for arthritis Three of these factors are: non-modifiable female sex, older age, and familial sensitivity. Although these factors can non be changed, cognition of their presence helps place groups at higher hazard for arthritis so that intercession attempts can be targeted consequently. aˆ?Women aged 15 old ages and older history for 60 % of arthritis instances. At least 26.4 million adult females have arthritis, the taking chronic status among adult females, ( Callahan et al. , 1996 ; CDC, 1995 ) . aˆ? Age is besides associated with increased hazard of arthritis. One-half of the aged population is affected by arthritis, and hazard additions with age. aˆ? Genetic sensitivity. Certain cistrons are known to be associated with a higher hazard of some types of arthritis. Modifiable hazard factors are besides associated with increased hazard of arthritis. These include aˆ? Obesity. ( CDC, 1996 ) aˆ? Joint hurts. aˆ? Infections. aˆ? Certain businesss ( for illustration, agriculture, heavy industry, and businesss with insistent knee-bending ( Felson et al. , 1991 ; Felson and Zhang, 1998 ) . Health publicity Approach This construct encompasses three degrees: aˆ? Primary bar is designed to forestall a disease or status ( arthritis ) from happening in the first topographic point. Physical activity to cut down the hazard of arthritis is an illustration of primary bar step. aˆ? Secondary bar efforts to place a disease in its earliest phase so that prompt and appropriate direction can be initiated. Successful secondary bar reduces the impact of the disease. aˆ?Tertiary bar focal points on cut downing or minimising the effects of a disease once it has developed. The end of third bar is to extinguish, or at least hold, the oncoming of complications and disablement due to the disease. Primary bar schemes that exist for arthritis Merely a few primary bar schemes are considered effectual for arthritis. These include: aˆ?Weight control: Keeping an appropriate weight or cut downing weight to a recommended degree lowers a individual ‘s hazard for certain common signifiers of arthritis. Obesity is a hazard factor for degenerative arthritis of the articulatio genus ( Felson and Zhang, 1998 ; Roubenoff et al. , 1991 ) . aˆ? Occupational hurt bar: Taking safeguards to avoid insistent articulation usage and ensuing joint hurt in the occupational scene can assist to forestall arthritis ( Felson, 1991 ) . aˆ? Sports hurt bar: Exploitation recommended injury bar schemes ( for illustration tune-ups, beef uping exercisings, and appropriate equipment ) aid to avoid joint hurts and harm to ligaments and gristle, all of which can increase the hazard of degenerative arthritis ( Felson and Zhang, 1998 ) . The secondary bar schemes for arthritis status aˆ? Early diagnosing. Early diagnosing of all types of arthritis is of import ( Rao et al. , 1997 ) aˆ? Medical intervention. Antibiotic intervention for early Lyme disease can forestall subsequently phase disease ( Steere, 1990 ; Schoen, 1994 ) . Decrease of uric acid degrees in urarthritis and early usage of disease modifying anti-rheumatic drugs ( DMARDs ) for rheumatoid arthritis can better long-run results. The third bar schemes for Arthritis status Third bar schemes can cut down hurting and disablement, increase a individual ‘s sense of control, and better quality of life. aˆ? Self-management aˆ?Weight control and physical activity: are of import constituents of a disease direction plan. Being overweight is associated with increased hazard of degenerative arthritis, and weight loss reduces the hazard of articulatio genus degenerative arthritis ( Felson, 1992 ) . PACE ( Peoples with Arthritis Can Exercise ) is one such community-based recreational exercising plan. aˆ? Education: is another effectual self-management intercession for people with arthritis. aˆ? Rehabilitation services: Physical and occupational therapy can rectify damages and diminish activity restrictions. aˆ? Medical and surgical intervention: Many different drugs are used to handle arthritis. Medicines for some types of arthritis can restrict disease patterned advance, control symptoms, and prevent serious complications. Joint replacing therapy is most appropriate for people with chronic, terrible hurting or activity restrictions. Schemes for the success of the communicating plan The undermentioned activities will be carried out to guarantee the success of the communicating plan: Thorough state of affairs analysis This is one of the first stairss in planing an effectual communicating plan. Determination of the current load of arthritis, the degree of consciousness of the wellness issue by the populace, and the sort of communicating scheme in topographic point are critical. Besides, a thorough apprehension of the mark audience is necessary. It is of import to cognize their demographic, societal, political, cultural and economic features. This can be carried out through cardinal interviews, observations, and concentrate group treatments studies. Strategy Goal The overall end of this Plan is to excite and beef up a national co-ordinated attempt for cut downing the happening of arthritis and its attendant disablement. Specific ends are to aˆ? Establish a solid scientific base of cognition on the bar of arthritis and related disablement. aˆ? Increase consciousness of arthritis, its impact, the importance of early diagnosing and appropriate direction, and effectual bar schemes. aˆ? Implement effectual plans to forestall the oncoming of arthritis and its related disablement. Scheme Purposes aˆ? Increase public consciousness of arthritis as the taking cause of disablement and an of import public wellness job. aˆ? Promote early diagnosing and appropriate direction for people with arthritis to guarantee them the maximal figure of old ages of healthy life. aˆ? Minimize preventable hurting and disablement due to arthritis. aˆ? By developing and accessing the resources they need to get by with their disease. aˆ? Ensure that people with arthritis receive the household, equal, and community support they need. Scheme Aims The aims must be SMART that is it should be specific, mensurable, accomplishable, realistic and clip edge ( Naidoo and Wills, 2009 ) . The aims will include: To increase the degree of consciousness and cognition of arthritis To advance positive attitudes towards lifestyle alteration. To better activities of day-to-day life and rehabilitation. Execution Communication Schemes for the Public This mark audience, the broadest of the three, includes all Americans. These precedence audiences include ( CDCP,1999 ) aˆ? Peoples with arthritis symptoms. aˆ? At-risk populations ( for illustration, cultural groups, medically underserved populations, and groups with low socioeconomic position ) . aˆ? Family members of people with arthritis. aˆ?Women. aˆ? Non-traditional spouses ( for illustration, colleagues, neighbors, faith communities, Meals on Wheels plans, and local merchandisers ) . aˆ? Federal, province, and community authorities leaders. Three major schemes should be used to present these messages to the precedence public audiences: 1. Promote partnerships to present consistent messages that reach full populations. Because of the comprehensiveness of the audience necessitating arthritis-related messages and the diverseness of subpopulations within that audience, administrations and bureaus must pool their resources and attempts to present a consistent message. aˆ? Identify national and province alliances that address hazard factors for arthritis. aˆ? Strengthen coactions among authorities bureaus, voluntary wellness bureaus, and professional organisations. aˆ? Coordinate a communicating run on behalf of all partnership web members. aˆ? Seek and construct on dependable beginnings of arthritis information, actions, and services. 2. Behavior market research to determine the messages. Because arthritis potentially affects all community members, arthritis-related messages and bringing channels need to be tailored to appeal to different sections of the community. This grade of specification requires market research to both determine the message and bringing channels and prove their effectivity as consciousness runs are developed. aˆ? Identify subpopulations within mark groups for arthritis messages. aˆ? Design and implement behavioral research to find the wellness patterns and media penchants of each mark group. aˆ? Develop and trial arthritis and disablement messages for physical activity runs, nutrition and weight control plans. aˆ? Develop messages about the importance of weight care and physical activity. aˆ? Produce stuffs that can be used by bureaus and administrations that serve mark groups. 3. Increase consciousness throughout all communities. It touches people throughout the community: kids in schools, employees in the worksite, participants in senior Centres, members of all religions, and stray persons populating entirely. . aˆ? Tailor messages and develop runs to make people with undiagnosed arthritis and to motivate them to seek early diagnosing and appropriate direction. aˆ?Tailor messages about community norms for weight and physical activity. aˆ? Develop messages about hurt bar. aˆ? Add to bing physical activity runs messages about the function of physical activity in minimising arthritis disablement. aˆ? Increase consciousness of the nexus between arthritis and weight control, physical activity, and nutrition. aˆ? Ensure that messages efficaciously counteract predominating misconceptions. aˆ? Include arthritis bar messages in wellness education/healthy lifestyle plans in schools and workplaces. Incorporate arthritis into chronic disease bar, wellness publicity and instruction, and other plans of province and local wellness sections. Several bar schemes for arthritis are similar to risk-factor decrease schemes for other chronic conditions. Many province and local wellness sections already have plans directed toward increasing physical activity, advancing a healthy diet, and cut downing fleshiness. All of these plans could be modified to integrate an arthritis-specific message. In add-on, province and local wellness sections have the chance to plan plans directed at cut downing arthritis disablement through appropriate bar messages. aˆ? Encourage province and local wellness sections to do arthritis patient instruction stuffs available at all intervention sites. aˆ? Facilitate partnerships between public wellness bureaus and managed attention administrations to supply appropriate arthritis instruction across the natural disease spectrum, from prediagnosis through disablement direction, and in all types of attention scenes ( for illustration, community-based attention, and in-home attention ) ( CDCP,1999 ) . Communication Schemes for Health Professionals This audience includes all clinical, community, and public wellness professionals who potentially affect the wellness and wellbeing of people with or at hazard for arthritis ( CDCP,1999 ) . Subgroups of the wellness professional audience include aˆ? Primary wellness attention suppliers, including baby doctors, who see the bulk of arthritis patients. aˆ? Rheumatologists, physiatrists, orthopedic sawboness, pediatricss, rheumatologists, and other doctors. aˆ? Nurses. aˆ? Physical healers and occupational healers. aˆ? Social workers and mental wellness workers. aˆ? Chiropractors. aˆ? Chiropodists. aˆ? Exercise and fittingness professionals, instructors, and managers. aˆ? Alternative medical specialty practicians. aˆ? Pharmacists. aˆ? Public wellness community members ( for illustration, pedagogues, public wellness nurses, and plan directors ) . Although the specific message will change for different types of suppliers, all of these professionals must cognize aˆ? The prevalence of arthritis and its impact on disablement and quality of life. aˆ? The most common myths about arthritis and accurate information to chase away them. aˆ? Preventive schemes. aˆ? The importance of early diagnosing of the type of arthritis and appropriate direction schemes. aˆ? Referral beginnings ( that is when and where to mention ) . aˆ? Beginnings of support. aˆ? The value of self-management and other non pharmacological intercessions. To be able to step in early and suitably to cut down disablement, wellness professionals must hold accurate, up-to-date information about arthritis. The undermentioned attacks should be tailored, based on behavioral research, to each type of wellness professional ( CDCP,1999 ) . Better the cognition, attitudes, and patterns of primary attention practicians and other doctors through undergraduate and alumnus instruction, go oning medical instruction, and in-service instruction. Better the cognition, attitudes, and patterns of other wellness professionals through undergraduate and alumnus instruction, go oning instruction, and in-service instruction. Widen the range of arthritis-related messages by utilizing communicating vehicles such as province and county medical societies, province and national professional organisations, professional newssheets and conferences, and web sites of professional organisations and protagonism groups. Evaluation and Feedback A baseline appraisal would be carried out and indexs would be set. For illustration, the plan may be assessed based on alterations in the degrees of consciousness, and the proportion of people with arthritis who can now pull off the symptoms on their ain. This will function as provender back for betterments in future intercessions. Decision Although wellness communicating is an built-in constituent of quality attention ( Vahabi, 2007 ) , developing and pull offing an effectual wellness communicating run is no easy undertaking. In visible radiation of empirical grounds back uping the benefits of wellness publicity and the premiss that effectual wellness communications can impact preventative wellness patterns ( Vahabi, 2007 ) , and in the context of wellness publicity pattern moralss, it is indispensable to guarantee that the bringing of optimum wellness communicating is deemed a high-priority wellness publicity issue. By contrast, hapless wellness communicating taking to less-than-optimal attention bringing and results ( Aitkens et al. , 2005 ) and unequal apprehension of self-care behaviors can ensue in legal branchings and decreased life quality ( Betancourt et al. , 2000 ) . Vahabi ( 2007 ) stated that miscommunications or failures to pass on wellness hazards can besides endanger people ‘s safety and their well ness position. In add-on, disbursement clip on some issues and non on others and non taking people ‘s capacities or state of affairss into history may impact their ability to entree wellness attention and their self-respect and rights to the benefits of optimum wellness instruction. A thorough apprehension of the theoretical issues underlying behavioral alteration and the assorted schemes for effectual execution are of import issues to see. However theory entirely can non vouch the success of any plan. An effectual director must besides understand the practical issues involved and cognize how best to cover with these issues for successful results. Besides equal plan planning is indispensable, but even the best laid programs may non be good executed if the people do non hold the right managerial accomplishments. Development of effectual leading and direction accomplishments are hence of import and must besides be considered in the success of the plan. How to cite Health Communication Strategies To Inform Health And Social Care Essay, Essay examples

U.S. Foreign Policy in Vietnam Essay Example For Students

U.S. Foreign Policy in Vietnam Essay U.S. ForeignPolicy in VietnamIn the history of the United States, ourforeign policy has caused many disputes over the proper role in internationalaffairs. Because of the unique beliefs and ideals by which we livein this country, we feel obligated to act as leaders of the world and helpother countries in need. Therefore, the U.S. has attempted to somehowcombine this attitude with economic and strategic gain. After WorldWar II, the Cold War was initiated, and Americas fear of communism ledTruman to begin the endeavors of the containment of communism. As a result, the U.S. became involved with Korea and then Vietnam. The U.S. was determined not to let South Vietnam fall to the communistsbecause President Eisenhower once stated that the fall of Vietnam wouldhave a domino effect. Unfortunately, not everyone viewed Vietnamthe same way as Eisenhower. Opponents of the war believed that theU.S. had no right to intervene in this civil war, while supporters maintainthe attitude of moral obligation for the world by defending freedom anddemocracy from communism. Three historians in Conflict and Consensuscarefully examine our foreign policy and involvement in the Vietnam War. We will write a custom essay on U.S. Foreign Policy in Vietnam specifically for you for only $16.38 $13.9/page Order now Each article emphasizes different points and explains how one of the mostpowerful countries in the world lost the war. In the first article, Gods Country andAmerican Know-How, Loren Baritz argues that the American myth of superioritybased on nationalism, technology, and moral ideals brought the U.S. intothe war. The Americans never understood the Vietnamese culture andtheir true sentiments on the war. Nevertheless, because of our powerand moral prowess, the U.S. was confident that we would prevail. This was our biggest mistake; we were blind and ignorant(473). Baritz states that we were frustrated by the incomprehensible behaviorof our Vietnamese enemies and bewildered by the inexplicable behavior ofour Vietnamese friends(470). Because of our isolation on the NorthAmerican Continent, the U.S. had a difficult time understanding the exoticcultures around the world, especially Vietnam. Thus, as a directresult, Americans considered foreign courtesies and rituals crude and inferiorto the customs of the civilized country of America. This point isquite sad and embarassing, but Baritz points out that cultural isolation(476)occurs all over the world. It is the Solipsistic philosophy thatthe universe revolves around the earth, just as all the nations of theworld revolve around the U.S. According to John Winthrop, we arethe Chosen People(473) because of Gods favor and presence. Soare we obligated to set the standards of culture for the world? Becauseof our prominence and success as a prosperous nation, we stand forth asleaders; however, no country ca n define the culture of another nation. The U.S. failed to understand that everyone prefers their own language,diet and funeral customs(475). Upon first impression, the Americansoldiers viewed the Vietnamese people as savages because they lived likeanimals(470). Thus, the soldiers failed to appreciate the organicnature of Vietnamese society, the significance of village life, the meaningof ancestors, the relationship of the family to the state, the subordinaterole of the individual, and the eternal quest for universal agreement(470). Just because the Vietnamese were poor, we presumed that they were beggingfor our help; we were attempting to build a nation in our own image(471). Furthermore, it is not the ingratitude or stupidity(470) which sparkedthe Vietnamese resistance against U.S. soldiers but rather a cultural misunderstanding. Baritz believes that this ignorance ofculture is one of the primary reasons why we lost the war. Dr. HenryKissinger even admitted that no one in this government understands NorthVietnam(471). We even thought we understood the Vietnamese to someextent by thinking that life is cheap in the Orient(471). However,this ridiculous comment rose from our ability to use technology to protectour own troops while the North Vietnamese were forced to rely on people,their only resource(471). This meant that the Vietnamese were willingto sacrifice as many men as possible to win the war. Our ignoranceprevented us from overcoming this kind of warfare. As for the cultural misunderstanding ofour allies, the South Vietnamese, Baritz points out one custom which theAmerican soldiers could not tolerate: soldiers holding hands. Vietnamesesoldiers held hands with other accompanying soldiers. This was ashow of friendship for the Vietnamese, but for Americans, holding handswas a sign of homosexuality. American soldiers measured up to themilitarys definition of manhood(472) by compeletely condemning homosexuality. This simple custom caused many problems between the U.S. soldiers and theSouth Vietnamese. Baritz now provides the other argumentfor entering the Vietnam War: The Cold War. In this argument,the U.S. is more concerned with showing off our strong military power withstrategic planning in the nuclear arms race against the Soviet Union. They Soviets knew, and we knew, that this threat was not entirely real,and that it freed the Soviets to engage in peripheral adventures becausethey correctly believed that we would not destroy the world over Korea,Berlin, Hungary or Czechoslovakia(480). Thus, we extended the armsrace in limited wars(480) around the globe. We demonstrated thisin Korea, and the situation is the same in Vietnam; we had to find a technologyto win without broadening the war(481). We felt invincible; up tothe Vietnam War, we had never lost a war. We had already beatenthe Indians, French, British, Mexicans, Spaniard, Germans, Italians, Japanese,Koreans, and Chinese(479). The U.S. was becoming too confident inrelying on our technology to beat the North Vietnamese. We thoughtwe could bomb them into their senses with only limited human costs to ourselves(483). Technology gave us the ability to organize precise strategic maneuversand attacks, but unfortunately, the simple guerrilla warfare of the Vietnamesewas overpowering. Our national myth showed us that we were good,our technology made us strong and our bureaucracy gave us standard operatingprocedures(483), but even with this combination, the strategy was notgood enough to win the war. In the second article, The Legacy of Vietnam,Guenter Lewy carefully discusses the assumption that Vietnam and all ofSoutheast Asia are important for strategic and economic gains for the U.S. For strategic purposes, Lewy believes that by defeating the North Vietnamese,America might contain Communist China because the Chinese threatened tochange the status quo in Asia by force(485). As mentioned before,Truman wanted to contain communism and prevent the rapid spread of theevil, and Eisenhower believed that controlling Vietnam was the key to continuethe containment. However, Lewy believes that the containmentof China by defeating Vietnam is not necessary. Asia is a very largecontinent. It has a diversity of cultures, traditions, states, andso on. Nations like their independence in Asia just as much as theydo in other parts of the world. To assume that some mystic inevitabilityhas decreed that they are all to be swallowed up in the Chines empire isnot convincing(485). Lewy thinks that Eisenhowers prediction ofthe domino effect was wrong. In fact Lewy believed that Americanpolicy makers went into Vietnam because of fear for the grand allianceof communism that would dominate As ia. The importance of Vietnamis over exaggerated. By 1969 South Vietnam accounted for less than onepercent of American import(487). This obviously shows the unimportanceof the economic gains in Vietnam Even if these imports were importantto United States economy, it seems that the commodities produced by thearea, such as rubber, tin and coconut oil were not irreplaceable(486). .u0f6ed942b1b7c502ed9de1316fa5d9a7 , .u0f6ed942b1b7c502ed9de1316fa5d9a7 .postImageUrl , .u0f6ed942b1b7c502ed9de1316fa5d9a7 .centered-text-area { min-height: 80px; position: relative; } .u0f6ed942b1b7c502ed9de1316fa5d9a7 , .u0f6ed942b1b7c502ed9de1316fa5d9a7:hover , .u0f6ed942b1b7c502ed9de1316fa5d9a7:visited , .u0f6ed942b1b7c502ed9de1316fa5d9a7:active { border:0!important; } .u0f6ed942b1b7c502ed9de1316fa5d9a7 .clearfix:after { content: ""; display: table; clear: both; } .u0f6ed942b1b7c502ed9de1316fa5d9a7 { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .u0f6ed942b1b7c502ed9de1316fa5d9a7:active , .u0f6ed942b1b7c502ed9de1316fa5d9a7:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .u0f6ed942b1b7c502ed9de1316fa5d9a7 .centered-text-area { width: 100%; position: relative ; } .u0f6ed942b1b7c502ed9de1316fa5d9a7 .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .u0f6ed942b1b7c502ed9de1316fa5d9a7 .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .u0f6ed942b1b7c502ed9de1316fa5d9a7 .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .u0f6ed942b1b7c502ed9de1316fa5d9a7:hover .ctaButton { background-color: #34495E!important; } .u0f6ed942b1b7c502ed9de1316fa5d9a7 .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .u0f6ed942b1b7c502ed9de1316fa5d9a7 .u0f6ed942b1b7c502ed9de1316fa5d9a7-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .u0f6ed942b1b7c502ed9de1316fa5d9a7:after { content: ""; display: block; clear: both; } READ: great depression interview paper EssayThe only commodity that South Vietnam had that was important to the U.S. is the potential oil off the shores. Yet the discovery is not madeuntil 1970, twenty years after the conflict had started. Needlessto say, Lewy concluded, this discovery in 1970 can hardly explain decisionstaken in the previous 20 years(487). Even as the war dragged on, the validityof American claim in Vietnam diminished. The valid fear for the spreadof Red Asia under the leadership of Russia came to a halt in the mid-1960s. As Lewy pointed out Russia and China were no longer close allies but openenemies. It is therefore no valid claim to stay in Vietnam for theworld communist movement no longer represented a monolith(487). China turned inward and focus more on its cultural revolution. Interms of foreign policy, China sought new allies to counter-balance thepresence of its hostile Northern neighbors. The admission of Chinainto the United nations in 1971 proved the new direction that Chinese foreignpolicy head toward. As Lewy stated, Communism had ceased to be thewave of the future(487). It seems that after series of claims tobe in Vietnam fell short, the only reason to go in is the preservationof democracy. Democracy is the one claim which compelled us to stayin Vietnam. Yet again Lewy doubted the great moral claim. Hebelieved that United motives to go into Vietnam was not as altruistic asit seemed; the main motive of the war was to defend the title of UnitedStates as the dominant power in the world. Such challenge is statedwhen North Vietnamese Defense Minster declared in July 1964 that SouthVietnam is the vanguard fighter of the nation liberation movement in thepresent era and the failure of the special war unleashed by the U.S. imperialists in South Vietnam would mean that this war can be defeatedanywhere in the world. (487) It is not surprising that presidentsimmediately begin to declare Vietnam as a vital interest of U.S.200,000 U.S military personnel were in Vietnam by early 1966, despite thefact that Vietnam was not a region of major military of industrial importance.(488) United States was ready to defend its world supremacy throughthe battles of Vietnam. What was worse for the United States wasthe arrogant attitude. United States was not like France, who couldwithdraw from Indochina and North Africa without a serious loss of prestige.(488) Many people believed this philosophy to be true. In facteven as the situation became worse during Johnsons and Nixons administration,it was still important to liquidate the American commitment without ahumiliating defeat. (488) The defeat however is inevitable and theimpact of the war was more devastating than the optimistic Americans hadpredicted. The fall of Vietnam marks the most humiliatingdefeat in American History. Americans were awaken by the trauma ofVietnam. A No more Vietnams psychology sprung up all over the country. Lewy commented that American turn to isolationism in hope that such andisaster will never happen again. Lewy stated that the United Statescannot and should not be the worlds policeman. (490) The resultfor taking up a moral burden such as Vietnam only results in the severecasualties. Despite what the American ideal for democracy, Lewy concluded,we can not support and change the world. The Statesman cannot bea saint (491) as the Korean Conflict and Vietnam conflict had shown tothe American people. The American idealism changed significantlybecause of the impact of Vietnam war. Lewy ended his essay with one of the mostfrequently asked questions: could the United States have won in Vietnam?Lewy suggested that United States started off on the wrong foot in thebeginning. Simple motives like fighting for democracy in Vietnamand halting communist aggression while having some truth in them arenot enough to justify the position of U.S. intervention. PresidentJohnson also made a mistake in the beginning of the war because of hisconfidence. He constantly spoke of success and light at the endof the tunnel, but continued to dispatch additional troops while casualtiesmounted steadily. (492) The turning of the war from a limited warto a full scale occurred as more troops were sent in. Yet while Johnsonwas willing to send in more troops, he was unwilling to declare war. American people did not know what they were fighting for because of theundeclared war. Further, without industrial mobilization on the homefront, the mission was destined to fail. The nation ended up fightinga limited with the full employment of its military power restricted throughelaborate rules of engagements and limitations while for its determinedopponent the war was total. (492)Lewy did not deny that the war was lostmilitarily. In fact he believed that U.S. strategy was wrong fromthe beginning. He wrote that the U.S. failed to understand the realstakes in a revolutionary war. (497) United States army failed torealize the objective of the war. Edward G. Landsdale once wrotethat the Vietnamese Communist generals saw their armed forces a instrumentsprimarily to gain political goals. The American generals saw their forcesprimarily as instruments to defeat enemy military forces. (497)As a result Lewy concluded, the enemys endurance and supply of manpowerproved stronger than American persistence in keeping up the struggle.(497) The resolute Vietnamese opposition simply demoralized our willto fight. When they suffered major casualties it strengthened themwhile it weaken United States morale when we suffered major casualties. Finally Lewy believed that The United States had set out on the wrong footfrom the beginning. The war, Lewy commented, not only had to bewon in South Vietnam, but it had to be won by the South Vietnamese. (497)Yet it seems that from the beginning of the conflict, The Republic of Vietnamdid not have the zeal that the U.S. did. The United States howeverfailed to stress the importance of the role the South Vietnamese shouldplay. As a result the war could not be won because we were not Vietnamese. Henry Kissinger inevitably concluded that outside effort can only supplement,but not create local efforts and local will to resist. (499) TheUnited States could neither win a war nor lose one because it is not ourwar. The failure of the Vietnamese people to take their active rolesin their revolutionary war was the cause for the lost war. Lewy thereforeconcluded that with the war lost on the enemy front, home front and theVietnamese front, the war in Vietnam could not be won. .ue20df6343133550624a738c082a069c3 , .ue20df6343133550624a738c082a069c3 .postImageUrl , .ue20df6343133550624a738c082a069c3 .centered-text-area { min-height: 80px; position: relative; } .ue20df6343133550624a738c082a069c3 , .ue20df6343133550624a738c082a069c3:hover , .ue20df6343133550624a738c082a069c3:visited , .ue20df6343133550624a738c082a069c3:active { border:0!important; } .ue20df6343133550624a738c082a069c3 .clearfix:after { content: ""; display: table; clear: both; } .ue20df6343133550624a738c082a069c3 { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .ue20df6343133550624a738c082a069c3:active , .ue20df6343133550624a738c082a069c3:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .ue20df6343133550624a738c082a069c3 .centered-text-area { width: 100%; position: relative ; } .ue20df6343133550624a738c082a069c3 .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .ue20df6343133550624a738c082a069c3 .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .ue20df6343133550624a738c082a069c3 .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .ue20df6343133550624a738c082a069c3:hover .ctaButton { background-color: #34495E!important; } .ue20df6343133550624a738c082a069c3 .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .ue20df6343133550624a738c082a069c3 .ue20df6343133550624a738c082a069c3-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .ue20df6343133550624a738c082a069c3:after { content: ""; display: block; clear: both; } READ: Romance that took place in Act 2 EssayFinally, in The Last War, The Next War,and The New Revisionists Walter LaFeber also attempts to address the Vietnamquestion. He first addresses the reason for the losing of the war. He brings up the Westmoreland Thesis which argued that the conflict wasnot lost on the battlefield, but at home where overly sensitive politiciansfollowed a no-win policy to accommodate a misguided minority opposition.and that the enemy finally won the war politically in Washington. (500)Other revisionist historians like Gelband Betts proposed that it was notthe system; that failed the failure was to be blamed on the Americanpeople who never understood the war and finally tired of it, and on thePresident who supinely followed the people. (501) Lewy, anotherhistorian further, clarified Westmorelands argument that antiwar groupswrongly labeled Vietnam illegal and immoral. But Lewy inevitablydestroyed Westmorelands thesis when he mentioned the massacre at My Laiand at Cam Ne. The blame for losing the war, therefore LaFeber concluded,is split among the Revisionists and the other historians. LaFeber then addresses the impact of thewar to build up his thesis of the Revisionists. He argues that Vietnamgreatly altered the world balance of power and that American powerhas dramatically declined, politically as well as militarily. (501)The lessons of Vietnam invariably became the basis for American foreignpolicy for the next decade. The Afghanistan and Iran crisis duringCarters administration showed that lessons of Vietnam had finally takenitself in the form of the nations policy. Furthermore, Ronald Reaganproclaimed in one of speeches that we must rid ourselves of the Vietnamsyndrome. (503) Therefore LaFeber concluded that the lesson of Vietnamhad changed U.S. foreign policy greatly. Lastly, LaFeber discusses the argumentsof the new revisionists. He criticizes their explicit claims andthe facts that they chose to ignore. The new revisionists claim thatthe country has been misguided by the opinions of the minority is notcorrectly stated. Herbert Schandlers study had shown that the latestpublic opinions rallied behind the president. (503) Even as the antiwarmovements increased during late 1970, the public opinions did not turnthe president. LaFeber showed that it did not stop Nixon from expandingthe conflict into Cambodia and Laos. (504) Therefore LaFeber concludedthat the Antiwar movements had been greatly overrated by the Revisionists. The Revisionist instead should emphasize the defeat military in Vietnam. The Revisionists also concentrated too much on the Soviet Union. Instead they should focus on the instability of the Third World areasthat the Soviets have at times turned to their own advantage. (505)The Revisionists therefore did not understand where the problems were insouth East Asia. LaFeber also stressed that the Revisionist had underestimatedUnites States military power. American military will is not lacking;the troops as LaFeber pointed out were supported by the most powerfulnaval and air force ever used in Asia. (505) Bombs were droppedevery minute on Vietnam. Therefore neither the will nor the poweris lacking in the war. The war was lost not because U.S. declinedin power but rather from the overestimation of American Power. (505)The Revisionists, suggested LaFeber, over-exaggerated some of the issues. If the power of United States wereoverestimated, the war then was lost because of the aid of our allies andthe cost of the war. The Revisionists often overlooked this subject,LaFeber argued. He pointed out that of the forty nations tied tothe United States by treaties only four- Australia, New Zealand, SouthKorea, and Thailand- committed any combat troops. (506) Even SouthKorea, a country which owed much to U.S., only send troops after Washingtonbribed them. The failure of the aid from the coalition eventuallyundermined the U.S. effort in Vietnam. The will of the people whichthe Revisionists stressed as the downfall of the war is also affected bythe cost of the war. The American people simply did not want to fighta bread and butter war. Domestically, the Great Society Program mustbe sacrificed to accommodate the war. The great cost of the war eventuallyinfluenced the public sentiment so much that the will of people favorspeace. By overlooking the two key aspects of the war, LaFeber c oncluded,the Revisionists attempt to make the war more acceptable, and hopedto make the next war legitimate, even before where it will be or whatit will be fought over. (508)These three articles in Conflict and Consensusall showed remarkably similarity not only in their subjects but also intheir opinions. They all attempted to address why the United Stateslost the war. In doing so they also addressed the attitude of Americanpeople and the military forces. They analyzed the strength of theU.S. military power and the Vietnamese forces. They all asked thequestion of why the war started and what importance was Vietnam. But despite the similarities of the three articles, they differ in details. While Baritz addressed the loss of Vietnam,he attributed the loss to the ignorance and haughty attitude of Vietnam. She stressed the myth of America as the Gods chosen country and believedthat we lost the war because we were too arrogant and too confident ofourselves. Baritz argued that Americans put too much faith into technology,Bureaucracy and the myth. These things she addressed as the downfallof United States. Lewy shared a different view when he attemptedto address the loss of Vietnam. He attacked the conflict from thebeginning, doubting the importance of Vietnam and United States motiveto interfere. He also addressed some of the major forces that turnedpublic opinion against the war such as TV, the lack of declaration of war,and the antiwar movements. On a military scale, Lewy also addressedthe ineptitude of the American army to fight a revolutionary war and thefailure to draw the Vietnamese into their own war. Lewy proposeda more comprehensive theory from the beginning to the end of how the UnitedStates could lose the war. LaFebers interest in his article howeveris not addressing how Ameri ca lost the war. But nevertheless by rejectingsome of the Revisionists points of view, he revealed a different scopeof the war. He rejected Westmorelands theory and pointed out thatthe public sentiment was favoring the president and the war. He rejectedthe focus of the war on Communism and Russia to show that the South EastAsia problem is a question of stability not communism. LaFeber alsopointed out the common misunderstanding of the conflicts central politicaland military features. He believed that United States overestimatedits own power. Furthermore he revealed the reluctance of Americanallies to commit its troops, and he revealed that the public is unwillingto sacrifice butter for guns. LaFebers view therefore is extremelydifferent from the two historians mentioned before yet he still attemptedto address the same questions.

Poetry Portfolio Vocab Essay Example

Poetry Portfolio Vocab Essay Example Poetry Portfolio Vocab Essay Poetry Portfolio Vocab Essay Allusion A reference to a well-known person, place, event, literary work, or work of art; Apostrophe A figure of speech that directly addresses an absent or imaginary person or a personified abstraction; such as liberty or love. Alliteration Repetition of initial consonant sounds Conceit A fanciful expression, usually in the form of an extended metaphor or surprising analogy between seemingly dissimilar objects Blank Verse Poetry written in unrhymed iambic pentameter Free Verse Poetry that does not have a regular meter or rhyme scheme Iambic Pentameter A metrical pattern in poetry which consists of five iambic feet per line. (an iamb, or iambic foot, consists of one unstressed syllable followed by a stressed syllable.); Imagery Language that appeals to the senses Irony A contrast or discrepancy between what is stated and what is really meant, or between what is expected to happen and what actually does happen Limerick A five line poem in which lines 1, 2 and 5 rhyme and lines 3 and 4 rhyme. Metaphor A comparison that establishes a figurative identity between objects being compared. Meter A regular pattern of stressed and unstressed syllables in a line of poetry Onomatopoeia A word that imitates the sound it represents Parallel Structure the repetition of phrases, clauses, or sentences that have the same grammatical structure Personification A kind of metaphor that gives inanimate objects or abstract ideas human characteristics Rhythm Pattern of stressed and unstressed syllables Symbol A thing that represents or stands for something else, especially a material object representing something abstract.

Whats an Excellent SAT Score

What's an Excellent SAT Score SAT / ACT Prep Online Guides and Tips The SAT score is one of the most important parts of your college applicationsbecause it’s one of the only things that’s standardized. When all student applicants are taking the same exam, admissions officers can use it as a barometer to compare students that come from different backgrounds, educations, strengths, weaknesses, and intellectual abilities. If all students take the same exam, and all admissions officers look at those exam scores in the same way, then it should be easy to figure out what an excellent SAT score is, right? Not necessarily. Like most things, an excellent SAT score is all relative. In this post, I’ll talk about different types of â€Å"excellent† scores in relation to the entire US, your general peer group, your prospective colleges, and (maybe most importantly) yourself. A Note Before We Get Started: Percentiles When we discuss exam scores when compared to other groups - groups as big as the US student population or as small as your high school English class - we use percentiles. Percentiles are different from percentages. A percent scoretells you what portion of the exam you got correct, whereas a percentile score tells you how you did on the exam compared to everyone else who took it.For example, a percent score of 80% on an exam means that you got 80% of the questions correct. An 80th percentile score would mean that you scored better than 80% of the students who took thesame test. Percentile scores are more meaningful than percentages when we talk about SAT scores, because what’s important is how you score when compared to other students.To give another example, let's say you take a very difficult exam in a large lecture course and only score a 50%. You might be disappointed because you'd assume you scored poorly. If you learned that everyone else in the class scored lower than 50% on their exam, you'd know that you scored in the 99th percentile - that changes your perception of your performance, right? Same thing goes for SAT scores. Excellent SAT Scores for the General US Population Talk about a big comparison group. If you’re new to the SAT and are unsure what SAT scores actually mean, comparing your scores to those of the general population isthe best place to start. The SAT score range isn’t necessarily intuitive, like an exam scored out of 100 points. Seeing how you â€Å"rank† relative to all students is the best way to start understanding your own performance. As you probably know, the SAT is scored out of a total of 1600 points.The average composite SAT score is about 1000 points - around the 50th percentile. An "excellent" score relative to the general population will ultimately depend on your own definition of excellence. For the sake of this post, we'll say that an excellent score sits at about the 75th percentile. This means that if you score at or above the 75th percentile, your score is higher than at least 3/4 of all test-takers. So how do these (and other) percentiles translate into SAT scores? 25th percentile about 840 composite score 50th percentile about 1000 composite score 75th percentile about 1200composite score You can get more detailed information on SAT scores and percentiles here. Given this information, where do you think you would set your "excellence" cutoff? Excellent SAT Scores for Your Peer Group What matters when you apply to colleges isn’t necessarily how your performance compares to that of the rest of the high school students in the nation. What matters is how you compare to kids who are similar to you - similar in terms of background, geographical area, high school type, grades, extracurriculars. You’ll have to stand out against your peers, not necessarily against a student who lives across the country from you with different interests, passions, and activities. In order to determine what SAT scores are considered "excellent" amongyour peers, you need to have a good general idea of what your peers' scores are. SAT scores can be a sensitive topic, so here are some tips for getting information on this: 1. Get average SAT scores for your high school.Some schools have a report available where you can see aggregated SAT scores from past students. If you're not sure about how to access this information, check in with a guidance counselor. They may have their own thoughts about what they consider excellent SAT scores for your school. 2. Get average SAT scores from your classmates. If you want to narrow down your comparative peer group even more, you could consider the average scores of other students in your classes. SAT scores from peers in honors classes should give you an even better idea of excellent peer scores. If you feel comfortable asking around, make an effort to do that - just make sure not to pressure anyone into sharing scores. Excellent SAT Scores for College So now that you have a good idea of how you compare to your peers, you can start figuring out your best target schools based on SAT scores. Now, SAT scores are important for getting you into college, but people don’t tend to care about them once you get in. Your SAT scores don’t have to be at the top of the range (e.g. at the 75th percentile) for the schools you’re interested in attending - that would mean 75% of attending students were accepted with lower scores. Ultimately, they just have to be good enough to get your application considered. (Exception:if you anticipate that your application will be weak in other areas, higher SAT scores than other applicants will help your admissions case.) The best way to figure out what SAT score is likely to get you into a particular school is to look up the school's "middle 50" SAT scores. The middle 50 is the range of student scores between the 25th percentile and the 75th percentile - so if you ranked all the students in a college's class by SAT scores, this would be the score range for the 50% of students standing right in the middle. You can find detailed instructions on figuring out a school's optimal SAT score range. If your SAT is in the top 25% of scores for schools that you're considering (and your application is otherwise strong),you may want to consider applying to more competitive schools. By more competitive, I mean schools with higher average SAT scores and lower admissions rates.There are many benefits to attending a better-ranked school: it's likely to be more intellectually challengingand to have a stronger student body due to a more selective admissions process. A more prestigious school also sends a better "signal" to graduate programs and future employers, potentially leading to better income and career outcomes. If you'd like more information about optimal application strategies, check out our guides on reach and safety schools. Excellent SAT Scores for Yourself Time for some realistic self-evaluation. So you've considered what "excellent" SAT scores are relative to the country, your peers, and your target schools. Although these are all helpful comparison groups, there's one very important factor we have yet to take into consideration: your own abilities, strengths, and weaknesses. Excellent scores by more objective standards may come easier to some students than others. Setting unrealistic goals for yourself based on these standards will be frustrating and unhelpful; setting "easy" goals for yourself based on these standards will mean that you sell yourself short. In order to come out of this process with both strong scores and your sanity intact, it's important to consider your own abilities when determining what SAT scores are "excellent." So how do you figure out what an excellent SAT score means for you? 1. Get a baseline score. Study for 10 hours in order to gain basic familiarity with the test and its content before taking a practice test. This will give you a baseline score to work from. Students can often improve 160+ points from baseline with additional test preparation. 2. Reach your own score maximum. Students usually reach a max limit after 40-80 hours of effective, focused studying. Getting that much prep in will mean you are dedicating yourself to excellence by your own standards. How Do You Prepare to Earn Excellent SAT Scores? You might have a roughrange in mind for those excellent scores you're hoping to earn. If not, you'll hopefully get a good baseline score to work from based on the guidelines above. Once you're ready to start working up towards that range, follow the guidelines here for an effective SAT preparation plan: 1. Set a timeline. If you're going to prepare for the SAT, you'll need a reasonable study plan based on how much time you have before the exam. Get instructions on how to do this here. 2. Set a goal score.You won't have anything to work towards if you don't set a challenging, but realistic, goal score for yourself. Start by looking up the "middle 50" SAT score ranges for target schools. You can get up-to-date information on these scores by Googling"[school name] PrepScholar admissions requirements." 3. Stick to a study plan. You can work from a study planspecifically for sophomores, juniors, or seniors, or you can come up withyour own. Try scheduling study sessions in your calendar ahead of time, or letting your parents in on your plan so they can hold you accountable. The better you stick to your plan, the more effective your studying will be. What's Next? Motivated to start bringing up those SAT scores? Here areguides to setting your timeline, SAT reading, SAT writing, and SAT math. If you are running out of time to improve your scores, not to worry - we have last-minute strategy guides as well! Disappointed with your scores? Want to improve your SAT score by 160 points?We've written a guide about the top 5 strategies you must be using to have a shot at improving your score. Download it for free now:

The Use of Sociological Research in Public Debate Issues of Social Essay

The Use of Sociological Research in Public Debate Issues of Social Deviance - Essay Example On the other hand are the post modernists, who believed that these events are part of sociological change brought about by different factors, and thus, should not be remorsed but embraced. The two principles are governed by sets of reasons, but what drove them to stand is the information brought about sociological research. Sociological research on teenage pregnancy and co-habitation aims to transmit understanding to the people, in such a way that it would reconcile the traditionalist thought and modernist thought; however, it does not deny the possibility of widening the gap between the two principles. Sociology Sociology is the scientific study of the origins and development of organizations and the relationship of each person to their society. There is known to be an irrevocable relationship of an individual’s experiences to the whereabouts of his society; a person affects society as much as society affects the person (Newman, 2010, p. xxii). This seems to be a chicken-and- egg question, but truth remains that not one sociologist can pin point which affects whom and vice versa because society and people are two nondetachable elements. Sociological research’s use is to examine the problems of the society, the reasons of such problems, and if those problems are still considered problems in the modern world, especially that several factors are present influencing social issues. Plummer (2010, p. 3) sees Sociology as a â€Å"critique and wonderer† who continually thinks and appreciate the â€Å"complex patterns of social life.† Complex, in a sense that people’s social thoughts are evolutionary, and sometimes, more negative perspectives than the positive ones show, described by Plummer (2010, p. 4) as a â€Å"march of humanity’s inhumanity.† As varied as the cultures of people, sociological research respects cultural norms. The studies are helpful in beginning to end bigotry, and begin tolerance in understanding oth er cultures and stresses the importance of eliminating bias, although at times it may be unstoppable. Issues such as teenage pregnancy and cohabitation are two most common social deviants, where both are favorite topics of formal and informal arguments. Teenage Pregnancy and Early Motherhood as a Public Issue There are a number of factors which may contribute to the widespread of early sexual experience among teenagers. An alarming 41,329 girls under age 18 became pregnant in 2008 (Rogers, 2010). This statistical record is already around 3% lower than what the nation made in 2007 but the decrease is not really a significant number to rejoice about because it represents only a small percentage of the total pregnant teens’ population. Adding to the reckless potential of the media is the teenagers’ attitude itself towards sexual activities. In Liscio’s (2011) report, the issue holds a different case, mentioning about the brighter side of teenage pregnancy. Accordin g to the study, teenagers are more likely to â€Å"re-engage themselves at school once the baby is born.† This is probably due to a human’s parental instinct, that is one should have a child of his own, it is obligatory to give him or her brighter future. As education becomes a key of having better job opportunities, teenage parents do their best in academic performance. However, this does not make the issue at least acceptable because it is still an ongoing debate whether teenage pregnancy should be accepted as a part of change or should remain as a social taboo subject to restriction of discussion and adaption. Teenage mothers are forced to turn from single life’s luxury and face the responsibilities of motherhood

Memo to CEO on Eva Concept Coursework Example | Topics and Well Written Essays - 750 words

Memo to CEO on Eva Concept - Coursework Example What is EVA? The method for determining a company’s true financial performance pioneered by Stern Stewart & Co. adjusts financial reporting to include the cost of capital expenses. Stern Stewart & Co.’s economic value added metric deducts the cost of capital from the net profit after taxes. A company operating successfully, with no accumulation of excess capital or assets may not be performing as well as ratio analysis projects. EVA takes into account the cost of raising capital, as well as normal operating expenses, showing both the current financial health of the company and the economic impact on wealth generation for stockholders and other investors. EVA shows the total net worth of the company after subtracting operating expenses and expenses like dividends to shareholders and lien holders. The resulting numbers provide a solid depiction of the company’s current financial health, though not with the detail offered by ratio analysis. How to Calculate EVA Dete rmining EVA is much less involved than other financial performance tracking methods. The formula for producing a final numerical value is EVA = NOPAT - c * capital. NOPAT stands for net operating profits after taxes, and the â€Å"c† refers to the weighted average cost of capital. Using this simple formula, companies can get a quick glimpse at their total performance. Adding an EVA calculation to an existing financial report is quick, given the financial tracking already in place. Existing documents, tax return, profit and loss statements, ledgers and so on, provide all the needed information to generate a concrete number using the EVA formula. One of the benefits of incorporating EVA in financial reporting is the ability to gain a clear understanding of performance, divorced from any questionable accounting adjustments. Large companies like Enron managed to show positive numbers on financial ratio analysis, even when barely solvent. Including EVA removes that element of risk when generating financial reports. Another benefit to including EVA calculations is the ability to tailor compensation more closely to results. When used to show economic profit after a management change, taking into account the economic profit at the time of the switch, the change in final EVA from then and now show the amount of company profits attributable to the specific management employee or team. Of course, many other factors may influence the final profit outcome, but EVA gives upper management a way to quickly respond to clear improvements implemented on a department level. Showing the Company in the Best Light with EVA Although EVA does not allow for some of the accounting adjustments which make ratio analysis unreliable when used by unethical financial officers, there are still ways to improve the final number. Ultimately, when improving the EVA, a company must either increase total profits or lower total expenses. Restructuring debt can make a big impact on total econom ic profit. For example, if a company earns $7.8M net after taxes, with a weighted average cost of capital at 6.3% and a total invested capital of $26.3M. The formula would then read 7.8 - .0063 * 26.3 = $7.6, showing a company with very strong economic profit. Of course, the total for invested capital would typically be expected to be much higher. Included in that

Food Processing Industry Analysis

Food Processing Industry Analysis 1.0 Introduction A strategic management process like strategy analysis, strategy formulation, and strategy implementation are important for an organization. (Anthony H,2008) 2.0 Strategy Analysis Macro-environment can act as an analysis which provide early warning system for organizations to anticipate threats, opportunities, and develop appropriate responses (Ginter and Duncan,1990) in the discerning trends in general environment which may impact upon its industry and markets. Strategy analysis can make organization to focus on factors and conditions which influence a firms profitability within an industry and focus on predicting the dynamics of competitors actions, responses and intentions. (Anthony H,2008) This tool of analysis will discuss about PEST framework, Porters Five forces framework and SWOT analysis for BreadTalk in BreadTalk Group Ltd. 2.1.0 Analysis of food processing industry 2.1.1 PEST Analysis PEST analysis is a useful tool to help Breadtalk Group Ltd to help detect and monitor all weak signals to recognize the discontinuities or fractures to shape the environment. PEST refers to political, economic, social and technological. i) Political Factors The political factor encompasses all legal elements like legislation, taxation, deregulation philosophies, labour training and etc. (Anthony H,2008) All organization within the food processing industry are forced to innovate and cut costs to remain competitive to prevent new entrants as new entrants will enter the market with lower cost and more clearing understanding of consumer needs by offering more innovative products and services. Increasing globalization and trade barriers has created an opportunity and challenge to BreadTalk as BreadTalk can enter the market by emerging companies in political stable country to explore the new market especially in markets where bread could be luxury but at the same time BreadTalk will have to challenge with all type of sources to source for low cost high quality from world over. ii) Economic factors The strengthening of an economy will generally benefit industries but its effect will vary according to which factors are most affected. The economic factors include interest rate, disposable income, inflation, gross domestic product, unemployment rates, budget deficit and surplus, personal savings rate, business savings rates and exchange rates. (Anthony H,2008) The rise and fall of commodity and raw material and rise in fuel prices all over the world cause the rise of purchasing costs for BreadTalk and the extra cost has to pass over to consumers by increasing the prices of products. The credit crunch can impact BreadTalk as it might decrease the power of purchasing of consumer and BreadTalk may face competition from local small bread retailers who offer at more affordable prices though less delicious to cost conscious consumers. iii) Social factors Social factors include all cultural changes like social cultural within the environment or country and it would influence consumer spending patterns. Social cultural include traditions, lifestyles, values, attitudes, beliefs, tastes, and workforce diversity. (Anthony H,2008) BreadTalk forays into the markets of China and India and social factors come into understanding. Chinese and Indian customers have different culture in lifestyle, and they have different opinions and needs on the current products offered. iv) Technological factors No doubts that major changes taking place in the general environment that are impacting the competitive environment are technological. Technological factors include product innovation, applications of knowledge, new communication technologies and etc. The rapid rate of changes of technology has allowed new entrants to enter the market at a lower cost base. (Anthony H,2008) Modern processes and machinery with many communications devices now can now be used by BreadTalk to ensure the cost of labor and production are reduced and orders to process faster due to globalization and changes in technological factors. 2.1.2 Porters five forces framework The five forces of Porter are, threat of new entrants, bargaining power of buyers, Bargaining power of suppliers, threat of substitute product and intensity of rivalry Threat of new entrants The threat of new entrants is when new competitors decide to enter an industry and reduce profits being earned by incumbent firms and to decrease level of customers loyalty within the food processing industry. (Anthony H,2008) With BreadTalks product differentiation and high brand name recognition and customer loyalty, it will prevent new entrants to enter the market, so the threat of new entrants will be low. Bargaining power of buyers Buyers have the influence power for an industry to force down prices and offer higher quality as consumers purchase represents a sizable proportion of organizations overall sales. (Anthony H,2008) BreadTalk produced products that are potentially lower price for customers as they design its own products and have their own factories. BreadTalk enhance customer loyalty by enhancing existing customer and getting new customers by providing positive shopping experience through good customer services, so the buyer power is high. Bargaining power of suppliers Suppliers have the power of bear or apply in an industry by raising price or reducing the quality of products. (Anthony H,2008) The increase of supplier power is the mirror image of increase buyer power. BreadTalk uses a strategy of building greater loyalty and long-term relationships marketing with suppliers and retailers and then to result in improve performance in work and provide good service to customers. Threat of substitute products or services By having a products or services that meet similar needs will make customers switch to substitutes in response to a price increase on product. (Anthony H,2008) In Singapore, there are many substitutes for bread like hawker centers and restaurants like Delifrance and McDonalds are close substitutes in terms of pricing and perform the same function to sell food. Intensity of rivalry among firms in an industry When an organization exhibit a high level of rivalry, it will cause the industrys profits to reduce because of aggressive competition on price as when rivalry cut down on price, the other organizations will cut down price to sustain in their market positions. (Anthony H,2008) BreadTalk main competitors are Four Leaves, Prima Deli, Q-Bread, Sweet Secrets, Bengawan Solo, and so forth. BreadTalk is facing an intense rivalry competition from both small-scale production like small family-fun in the neighbourhood and large retailers like Sunshine and Gardenia which produce affordable products. Due to this intense competition, BreadTalk attempted to enter Chinas market for diversity purposes. SWOT analysis SWOT analysis refers to strength, weaknesses, opportunities, and threats. Strength and weaknesses refer to the BreadTalkss internal environment within the firms control while opportunities and threats refer to BreadTalks external environment which the firm has less control. Strength The BreadTalks concept is unique from the traditional bakeries in the market as BreadTalk has a wide menu of confectionery products like breads, buns, pastries and cakes which allows the menu change on daily basis to satisfy customers varied needs. BreadTalk will introduce new products every four months to cater customers changing taste.(competitive strengths,2009) Other than this, strategic locations is one of the competitive strength. BreadTalks retail outlets are mostly near the public transport systems like bus terminals, the Mass Rapid Transit Stations, and the Light Rail Transport stations.(competitive strengths,2009) Weaknesses There is very much reliant on Singapore with a small domestic market of five million and it is also underserved in the emerging economies of Asia, in result this might drag BreadTalks company performance in long term fairly saturated with little growth in local market. Although BreadTalk offers a wide range variety of products, it does not have halal certificate, so it is very hard and critical to penetrate into the Muslim market, Malaysia market and Indonesia markets. Opportunities BreadTalk oppose its main weakness by expanding and emerge its market in China, Vietnam and other Asian countries with its affordable, low-priced high volume breads. Other than this, the increase of popularity of online shopping has provided an opportunity to BreadTalk to lower expenses by expanding its business into the realm of virtual marketplace. Threats Existing bread related firms like Gardenia, Ya Kun and Sweettalk are also competing BreadTalk directly to offer bread with fillings and more variety of bread, this move will significantly effect on BreadTalks revenue of the sales of bread. If the health conscious alternative like Subway decides to sell low priced bread, BreadTalk will face a challenge. 2.2 Value Chain Analysis There are two analytical tools like Value Chain analysis and Benchmarking to asses whether BreadTalks costs are competitive with those of rivals as is a crucial part of company situation analysis. Value Chain analysis is more suitable for BreadTalk Group Ltd. A companys businesses are consists of all activities undertaken in producing, designing, marketing, delivering, and supporting its product and service which perform internally combine to form a value chain. Value chain analysis was devised by Porter (1985) which helps us to assess an organizations resources to determine its strengths and possible weaknesses. Value Chain contains two types of activities which are primary activities where most value for customers is created while support activities facilitate performance of the primary activities. For bakery goods maker like BreadTalk, its primary activities would be producing bread from raw material to semi finished products by the activities emulsifiers, enzymes, sourdoughs and yeasts, supply chain management, recipe development and testing, mixing and baking, packaging, sales and marketing and then distribution. For its support activities, it would be quality control, hu man resource management and then administration. Value Chain analysis has a few characteristic: To combine costs for all activities in a companys value chain to define the companys internal cost structure To compare a firms costs activity by the activity against costs of key rivals from raw materials purchase to and price paid by ultimate customer To pin point the source of cost advantage or disadvantage on its internal activities 3.0 Strategy Formulation Strategy formulation can be argued that it can constitute differential firm performance and allows BreadTalk to achieve sustainable competitive advantage and to accomplish their objectives and mission. An organization must be mindful of its ability before it can implement strategy during the strategy formulation stage. Business level and corporate level strategy will be discussed as BreadTalk Group Limited used these two strategies to improve the companys performance. Business Level Strategy Business level strategy can work as separating out and formulating a competitive strategy at the level of individual business unit and sometimes referred as strategic business unit (SBU) which focuses upon a particular market or markets for its products and services.(Anthony H,2008) Business unit is needed to devise a strategy to allow it compete successfully to the marketplace and contribute to corporate strategy. Business level strategy can be evaluated by using Porters generic competitive strategies as business strategy is always in pursuit of a sustainable competitive advantage.(Anthony H,2008) Porters seminal work on industry and competitor analysis (Porter 1980) argues that what will drives an organizations performance and differential firm performance and it is also referred as to the positioning of the firm within the industry to take advantage and the attractiveness or profitability of an industry is determined by his five forces framework. Generic Competitive Strategies Performing different activities or similar activities in different ways which will be recognized as being superior to its competitors can create a sustainable competitive advantage. Porter (1980) argues that competitive strategy develop a defendable position in an industry which enable the firm to deal effectively with the five competitive forces and generate superior return on investment for the firm. BreadTalk can achieve it by following these steps; first, BreadTalk can offer its products at a lower price than rivals but without sacrificing the quality of products. Second, BreadTalk can produce differentiated product with premium price for customers who perceive better value than from rival firms, third BreadTalk should choose which market segments to compete within. Porter (1980) developed three generic strategies to help organization to outperform rivals and position itself against the five forces within the industry which are Overall Cost Leadership Strategies, Differentiation Strategies and Focus Strategies. Overall Cost Leadership Strategies This strategy involves firm to be the lowest-cost producer within the industry and target its products and services at a broad market to outperform rivals within the industry as it charge lower prices and its lowest-cost-base can still earn superior profits where the rival simply cannot match. According to Porter, cost leadership strategy require organization to pursue aggressive construction of efficient-scale facilities, vigorous pursuit of cost reductions from experience, tight cost and overhead control, avoidance of marginal customer accounts, cost minimization in areas like research and developments, service, sales force and advertising. (Porter 1980, p.35) BreadTalk generate above-average profitability where intense competitions exist in Singapore. Its lower cost base allows BreadTalk to still earn returns after other higher cost direct main competitors like Gardenia, Four Leaves and my bread (CIMB research report,2009) to competed away their profit through rivalry. A low cost position allows BreadTalk to defend itself against buyers who can only price down to the next most efficient competitor. BreadTalk provide a hedge against any increases in their input prices when facing with the bargaining power of suppliers as BreadTalk is being a low-cost producer. BreadTalk is at advantageous position to compete prices to prevent the threat of entry and acts as barrier to entry. Differentiation Strategies Differentiation strategy means organization produce unique or different products or services at a broad market for consumers and it also acts as an opportunity to meet different customer needs. Customers willing to pay a premium price for unique products and services. The major benefit of this strategy is that rivals will find it difficult to imitate. Organization can differentiate their product offerings like design, brand image, market abilities, reliability, creativity, customer service and so on. BreadTalk different themselves from other bakeries with their open-concept design and space-age looking store facades which actually allowed customers to view the bakers while they are working and it also generated interest in customers of their products.(Unique Concept and Branding,2009) BreadTalk also offer wide range of baked products every four months to satisfy every customers. All the creative and innovative differentiation methods will set BreadTalk away apart from their competitor.(Wide Range of Products, 2009) Corporate level strategy Corporate level strategy can be defined as the scope of the industries and markets within which the organization competes in order to achieve its organizational purpose.(Anthony H,2008) The managers of business units have freedom of action to create their business level strategy with the knowledge of local markets, customers and competitors and show their business strategy ultimately to contribute to the corporate strategy. Corporate parenting exists when an organization is made up with multiple business units which those levels of management that are not part of customer-facing and profit run business within the multi-business organization.(Anthony H,2008) There are many strategies in corporate level strategies like Growth Strategies, related diversification, unrelated diversification and so forth. Growth Strategies Ansoft (1965) invented a matrix to analyze different strategic directions organizations can achieve and there are four strategies for organization to follow, market penetration, product development, market development, and diversification. i) Market penetration Market penetration will increase market share in existing markets by using existing products aiming to get new customers to maximize organizations profits. Organization will improve its products quality and level of service and add on with promotional spend before the firm will achieve market penetration. This strategy is relatively low risk as organization will use the existing resources and capacities to penetrate to the new market. (Anthony H,2008) In 2009, BreadTalk successfully penetrate new markets and also infiltrated in countries like Singapore, PRC, Hong Kong, Malaysia, Thailand with 119 outlets and 182 franchise outlets in Indonesia, Philippines, Kuwait, United Arab Emirates, Oman, Bahrain, India, Korea, PRC.(BreadTalk Financial Review 2009) ii) Market development Market development involves entering new markets with organizations existing products like targeting new market segments and new geographical areas. Certain social and cultural adjustments will be made to ensure the products will meet the needs of particular geographical market segments. (Anthony H,2008) BreadTalk increase their market share by penetrating their near existing market like Malaysia, Indonesia, China, Taiwan and India with their existing products. BreadTalk has good store locations in Chinas fast multiplying shopping malls which are easy to be found.(Daily Bread,2008) BreadTalk is trying to get halal certificate in order to fully develop its expansion in Malaysia and Indonesia. Other than this, BreadTalk had made some changes on its current existing baked products to fulfill the demand of china and India customer as they have different cultural beliefs and preferences in baked products Product development Product development will develop new products to sell in existing markets. A strategy of product development is necessary where organizations are faced with rapid changes in consumer markets and shorter product life-cycle. In food processing industries, organizations are forced to continually develop new products to keep competitors on the defensive and maintain and grow their market share. (Anthony H,2008) In bakery industries like BreadTalk, BreadTalk has to produce new products to maintain its position in the market to prevent its competitor to overtake it positions as customers will change to competitors products and services if BreadTalk never change its menu of serving. BreadTalk always produce with new baked products every four months to satisfy customer needs to sustain its position in the existing markets. The latest special was spring summer(fresh from oven,2009) Diversification Diversification can be defined as develop new products to serve new markets, in another word, organization that move away from its current products and markets to turn into new products and new markets to broaden its scope of activities are the steps of diversification for organizations. Broadening the scope of the organization can help to spread risk by reducing the reliance of any one market or product. (Anthony H,2008) Not only they offer convenient atypical of other typical bread stores, BreadTalk diversified their business by opening restaurants like Din Tai Fung targeting on family market as their priority market other than relying too much on the competition in the local food processing industries. BreadTalk diversify their operations in other countries like China to open a new market trying to dominate the new market and be dominant by importing the concept of smart food beverage retail and sells western-style baked goods.(Daily Bread,2008) BreadTalk now not only have Bakery business, they have diversified into Restaurant and Food Atria businesses. On 17 December 2007, BreadTalk Group Limited acquires and manages the franchise agreement with J.co Donuts coffee. 4.0 Strategy Implementation The best formulated strategy in the world would fail if the strategy is poorly implemented. In order to implement effective strategies, it requires organization to be sufficiently flexible in its organizational design and effectively communicated and properly resourced, the changes must be clearly understood and properly coordinated with stakeholders inside and outside the organization. Strategy implementation allocates resources for strategy-critical activities and establish strategy-supportive policies and to motivate people to pursue the 4.1 Management issues There are a lot of management issues in BreadTalk like annual objectives, policies, resources organizational structure, restructuring, rewards, resistance to change, natural environment, supportive culture, operations, and human resources to be implemented. BreadTalk has to manage conflicts in the management issues but not all conflict is always bad and no conflict may signal apathy. Conflicts can energize the opposing groups to action and also can help managers to identify problems. (Fred R. David, 2009) According to Chandlers (1962) strategy-structure relationship, he says when a new strategy is formulated, new administrative problems will emerge and cause the organizational performance to declines and then a new organizational structure will be established and finally organizational performance will improve and BreadTalk experienced this issue when they start implementing their formulated strategies. In order to let BreadTalk to be more effieciency, workers must be treated well in order for them to work willingly for the firm as employees are the greatest asset for company. Human resources strategic responsibilities are to assess staffing needs and costs, develop performance incentives, employee stock ownership plans, child care policies, work-life balance issues. (Fred R. David, 2009) By implementing all the extra benefits to workers, it will diverse workforce like improves corporate culture, improves employee morale, increases creativity, increases productivity, enables the organization to move into emerging markets, maximizes brand identity, leads to higher retention of employees, decreases complaints and litigation, decrease interpersonal conflict, reduces training costs and so forth. 4.2 Marketing strategies In a successful strategy implementation, organization will be in a good market and providing and experiencing well services and products and raise needed working capital. Marketing variable will affect success or failure of strategy implementation. Marketing issues like market segmentation and product positioning are centrally important to implementation. (Fred R. David, 2009) Marketing segmentation can be defined as company subdividing markets into smaller segments which can be reached more efficiently and effectively with products and services that match customers unique needs and buying habits while product positioning can be defined as the way of a product defined by customer on important attributes like the place of the product occupies in customers minds relative to compete products.(Kotler P, Armstrong G,2008) BreadTalk is facing problem of marketing segmentation around all its outlets around the world when implementing and formulating its corporate strategy level. 4.2.1 Marketing segmentation Marketing segmentation is linked to corporate level strategys growth strategy on market-development, product-development, market-penetration, and diversification. Market segmentation will directly affect the marketing mix variables like product, place, promotion and price. (Kotler P, Armstrong G,2008) Product Product means the combination of products and services offer by a company to their targeted markets. Product influence can affect on consumer behavior and it is important for the marketers to differentiate their products from competitors to create a perception to consumer that the product is worth purchasing.(J.Paul Peter and James H.Donnelly,2003) In order to sustain and maintain its strong brand name, BreadTalk has to offers more than 150 varieties of baked products, special occasions products and other services to provide more choices to customers and make its company to be different from its strong competitors like Gardenia in order to sustain in the market and success on its strategy formulation. Place Place means how the offer of product available to target consumers. Places of a product and services can influence on consumers buying power. A perfect location of a services or products should be in a convenient and strategic place to ensure consumers can find and buy them easily.(J.Paul Peter and James H.Donnelly,2003) In order to support to its strategy formulation and implement it, BreadTalk only open its outlet location near public transport systems like bus terminals, Mass Rapid Transit, and Light Rail Transport, departmental stores, supermarkets to attract potential customers and to mark down sales territories as having high customer traffic flow is crucial to Breadtalks success of retail outlets and avoid customers change their buying power to competitors offerings. Promotion Promotion means activities that communicate the merit of the product and persuade target customer to buy it. Promotions can influence consumers thoughts, emotions and experiences about purchasing and using the products.(J.Paul Peter and James H.Donnelly,2003) Every 4 months BreadTalk will offer special new baked products with promotion and for normal promotions with discounts for customers so that customers will not get bored and turn to alternative or competitors and inform consumers about products and services while creating favourable images and perceptions. Price Price is the amount charged on the products which need to be paid to obtain the products. The price of products and services often influence consumers whether to purchase them or not.(J.Paul Peter and James H.Donnelly,2003) BreadTalk has to offers affordable prices on their products even sometimes at loss to capture potential customers and capture the loyalty of existing customers as their local competitors are offering lower cost to compete with BreadTalk but at the same times, BreadTalk offers some offerings with higher prices but this will not deter customers to purchase as customer believe their products or services are higher quality or more prestigious . Market Segment Basis Organization must try different segmentation variables in alone and combinations to find the best way to view market structure and there are few major variables mostly used in segmenting consumer markets, the Geographic, Demographic, Psychographic and Behavioral. .(J.Paul Peter and James H.Donnelly,2003) Geographic Geographic can divide a market into different geographical units like region, country size, city size, density, climate and so forth. (J.Paul Peter and James H.Donnelly,2003) Although Singapores population is higher than Madium, singapores competitor is much higher and intense as it is a modern country, Madium has bigger field and resources and it is a potential opportunity for BreadTalks business. Demographic Demographic can divide a market into groups based on variables like age, family size, family life cycle, income or occupation, education, religion, race or nationality. (J.Paul Peter and James H.Donnelly,2003) Madiun is a small city in Indonesia and small population, despite small but there is no store that can satisfy their needs from south to west, but BreadTalk enter the market with its innovative and creative products and they understand what different cultured customer wants as they have been successful in all business wide, from small population to big. Once they obtained the halal certificate, they started to penetrate into muslim markets like Jakarta, Malaysia and then Madiun. Psychographic Psychographic can divide a market into groups based on social class, lifestyle and personality. (J.Paul Peter and James H.Donnelly,2003) Customers in Madiun likes healthy food, BreadTalk as offered four new varieties to compromise as healthy meal and giving the state in rice in their country. Behavioral Behavioral can divide a market into groups based on use occasion, benefits sought, user status, usage rate, loyalty status, readiness stage and attitude toward product. (J.Paul Peter and James H.Donnelly,2003) BreadTalk has developed a strong brand name and brand loyalty to customers, therefore customers are willing and they have the readiness to buy. BreadTalk sometimes will offer promotions to stimulate purchases. 5.0 Strategic Leadership Management issues can be solved by using strategic leadership. Leadership is concerned with creating a shared vision of what and where the organization is trying to aim and achieve, and formulate strategies to bring up needed changes to achieve this vision while management is about coping with the complexity to produce orderly and consistent results. Leadership activities are more to formulating strategy and then motivate and inspire employees while management activities implement strategy and control behavior and solving problems to ensure the strategy is implemented. (Fred R. David, 2009) The role of leader can help creating a learning organization and help to develop in shared vision and shaping the value of an organization. The learning organization can be defined as an organization which facilitates the learning of all its members and continuously transform itself and (Senge,1990) it comprises adaptive and generating learning. Adaptive learning is the ability to cope with change s in ones environment and generative learning is about creating change by being prepared to question the way we look at the world. (Fred R. David, 2009) The chairman of BreadTalk, Dr. George Quek, as known as the founder is a very good leader in leading its marketing team as he has 30 years of experience in the food and beverage industry. The chairman is always assisted by his senior management whom have vast experience in the food and beverage or retail industries, when a leader leads a team successfully, the performance rate will be maximum.